It is only until recently that start-ups and small business ideas have gotten rid of the taboo that was tied around their name in the Indian society. More and more people, especially the youth are considering starting their own businesses but they are often faced with the problem on where to start within their tight budget. The legalities, jargons, market, et cetera can be difficult to understand for a newbie therefore, NEXTGEN EXPERTS is here to help.
NEXTGEN EXPERTS is a logo designing company situated in Kolkata that has helped many businesses flourish with our speciality in services such as graphic designing, logo designing, social media marketing and much more.
So, without further a do, let’s dig deep on how to start a business within a budget :-
What’s a business without a name? When you’re under a tight budget, your business’s name should reflect your brand’s personality. It should be distinctive and unique while being easy to remember.
A logo is a very important aspect of your business. It is the symbol that people will grow to recognise your brand from. Therefore, designing something that is appealing to the eye, easy to recognise and unique to your business idea becomes essential when designing a logo for your business.
In order to avoid stealing or plagiarism of your business’s name, logo or your idea, it’s important that you patent and trademark it. You can do this by visiting Intellectual Property of India’s official website and get regular updates on your application form.
Today the entire world is on the Internet. Therefore, not tapping into that market would be a foolish thing to do as a business owner. Every business needs a website. If you are a seller, then taking your products online on your website would help you source customers better. In addition, regardless of what your business is, having a website makes your business look legitimate and real to your potential clients and customers. In recent times, things have also been made easier as there several online website building companies who work remotely such as NGX!
Have a clear cut focus, i.e., be clear on what you want your business or brand to represent, be clear on what your goals are and what the vision of the brand would look like. After doing this, all that’s left is to communicate this to your customers. This, too, will not be as expensive as you think, if you are willing to put in the effort of striving with a clear goal and razor sharp focus.
Building your business is not all about focusing just on your business. You also need to pay keen attention on what your competitors are doing. Do you analysis and pay keen attention to what they’re doing, what’s making them succeed that you are not doing. You can also look far into their careers and look into the mistakes that they could have possibly made which you can avoid now. This analysis will help you get along way and also help you get an idea of how things work in the business world.
Instagram, Facebook, Youtube, Google etc., basically all social networking channels can be a platform for you to establish your business presence. This presence can help your brand pool in more customers by getting a wider reach, get easily recognised and develop a strong brand loyalty that too at minimum costs.
Parting words
Well, there you have it! Building your own business can be a cumbersome process but people often look out the rewarding aspect of it. Working on your passion and building it from scratch to seeing it flourish in front of your own eyes can be nothing short of overwhelming. We hope that this blog would help you take the first step towards your dream!